Raven Media is the proud editor of ATV Trail Rider, Custom Tour, Passion Motoneige, Planète Quad and UTV Planet. In addition to magazines covering Powersports, it also publishes the annual ATV Buyer’s Guide in English and French versions.
Raven Media stands out in the publishing field by promoting a unique experience for each reader through its 5 magazines filled with dynamic and authentic content.
A rich opportunity for advertisers who want quality visibility that meets their budget and their brand identity needs.
Let's Make Something Awesome Together!
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Loyal Partners
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Magazine ATV Trail Rider
ATV Trail Rider magazine is the Canadian English-speaking reference for true Powersports enthusiasts. Discover professional tips and tricks in each issue, reviews of the latest models and exclusive behind the scenes access to events in the field.
- 19,000 distributed copies
- 63,650 readership per edition
- 381,900 annual readership
- 91% focus on advertising
- 88% of readers refer to it more than twice per edition
- 94% of readers spend a minimum of 30 minutes to read the magazine
| Editions | Themes |
|---|---|
| January-February-March | Winter Edition |
| April-May-June | Outdoors Edition |
| July-August-September | Summer Edition |
| October-November-December | Autumn Edition, ATV Show, Hunting |
|
Booking date |
Materials | In-store | |
|---|---|---|---|
| Winter Edition | November 5, 2023 | November 26, 2023 | December 17, 2023 |
| Outdoors Edition | February 5, 2023 | February 26, 2023 | March 19, 2023 |
| Summer Edition | April 30, 2023 | May 21, 2023 | June 11, 2023 |
| Autumn Edition, ATV Show, Hunting | August 6, 2023 | August 27, 2023 | September 17, 2023 |
Magazine ATV Buyer’s Guide
For 20 years now, ATV Buyer’s Guide is the only reference for English-speaking consumers who have been looking for information on the various ATV models on the market
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25,000 distributed copies
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132,500 readership per edition
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88% of readers refer to it more than twice
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91% of readers focus on advertisements
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94% spend a minimum of 30 minutes reading a copy
| Booking date | Materials | In store | |
| Edition 2023 | October 1, 2023 | October 22, 2023 | November 12, 2023 |
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Magazine Custom Tour
Custom Tour magazine is the magazine for true Custom Motorcycle enthusiasts. In each edition, discover professional advices, interviews with enthusiasts of the field, and industry news.
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18,000 distributed copies
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86,400 readers per edition
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345,600 annual readership
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89% of readers focus on advertisements
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81% of readers have an interest in accessories, equipment and clothing for motorcycle riding
| Editions | Theme |
|---|---|
| January-February-March | Winter Edition |
| April-May-June | Early season Edition |
| July-August-September | Travel Destinations Edition |
| October-November-December | Autumn Edition |
| Booking date | Materials | In-store | |
|---|---|---|---|
| Winter Edition | January 11, 2023 | February 1, 2023 | February 22, 2023 |
| Early season Edition | February 19, 2023 | March 12, 2023 | April 2, 2023 |
| Travel Destinations Edition | May 7, 2023 | May 28, 2023 | June 18, 2023 |
| Autumn Edition | September 3, 2023 | September 24, 2023 | October 15, 2023 |
Magazine Custom Tour - Digital only
Custom Tour magazine is the magazine for true Custom Motorcycle enthusiasts. In each edition, discover professional advices, interviews with enthusiasts of the field, and industry news.
- 9,200 copies distributed
- 89% of readers focus on ads
- 81% of readers are interested in motorcycle accessories, equipment and clothing.
- 3.68 readers per copy
- 12,000 copies sent to the monthly newsletter FR/ANG
| Editions | Theme |
|---|---|
| January-February-March | Winter Edition |
| April-May-June | Early season Edition |
| July-August-September | Travel Destinations Edition |
| October-November-December | Autumn Edition |
| Booking date | Materials | In-store | |
|---|---|---|---|
| Winter Edition | January 11, 2023 | February 1, 2023 | February 22, 2023 |
| Early season Edition | February 19, 2023 | March 12, 2023 | April 2, 2023 |
| Travel Destinations Edition | May 7, 2023 | May 28, 2023 | June 18, 2023 |
| Autumn Edition | September 3, 2023 | September 24, 2023 | October 15, 2023 |
| SIZE | PRICE |
|---|---|
| Double Page | 5 975$ |
| C4 | 3 775$ |
| C2 | 3 625$ |
| 1 page | 3 275$ |
| 2/3 page | 2 300$ |
| 1/2 page | 1 725$ |
| DISCOUNT FREQUENCY | |
| 2 ISSUES -5% | |
| 3 ISSUES -10% | |
| 4 ISSUES -15% |
Magazine Le Guide du VTT
For 20 years now, Guide du VTT is the only reference for Francophone consumers looking for information on the various ATV models on the market.
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15,000 distributed copies
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72,000 readership per edition
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96% of readers keep the guide and refer to it regularly
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4.8 readers per copy
| Booking date | Materials | In store | |
| Edition 2023 | October 1, 2023 | October 22, 2023 | November 12, 2023 |
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Magazine Passion Motoneige
Passion Motoneige Magazine is the French Canadian reference dedicated to true snowmobile enthusiasts. Passion Snowmobile offers content focused on the latest market news, reliable product test reports, and expert reviews.
A must for all true snowmobile enthusiasts!
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19,000 distributed copies
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63,650 readership per edition
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381,900 annual readership
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91% focus on advertising
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88% of readers refer to it more than twice per edition
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94% of readers spend a minimum of 30 minutes to read the magazine
| Edition | Theme |
|---|---|
| October | Show Edition and new models 2021 |
| January | Winter Edition 2021 |
| Booking date | Materials | In-store | |
|---|---|---|---|
| Show Edition and new models 2023 | August 20, 2023 | September 10, 2023 | October 1, 2023 |
| Winter Edition 2023 | October 29, 2023 | November 19, 2023 | December 10, 2023 |
Magazine Planète QUAD
Planète Quad magazine offers content focused on news, product tests and experiences related to the lifestyle of off-road vehicle enthusiasts. Discover the latest news from the Powersports industry, expert vehicle reviews, and more in each release. A must for ATV riders with a thirst for adventure.
- 23,500 distributed copies
- 116,325 readership per edition
- 465,300 annual readership
- 91% of readers say they focus on ads
- 88% of readers refer to it more than twice
- 94% spend at least 30 minutes reading it
| Edition | Theme |
|---|---|
| January-February-March | Winter Edition |
| April-May-June | Outdoors Edition |
| July-August-September | Summer Edition |
| October-November-December | Autumn Edition-Hunting |
| Booking date | Materials | In-store | |
|---|---|---|---|
| Winter Edition | November 5, 2023 | November 26, 2023 | December 17, 2023 |
| Outdoors Edition | February 5, 2023 | February 26, 2023 | March 19, 2023 |
| Summer Edition | April 30, 2023 | May 21, 2023 | June 11, 2023 |
| Autumn Edition-Hunting | August 6, 2023 | August 27, 2023 | September 17, 2023 |
Magazine UTV Planet – Digitally distributed
UTV Planet magazine offers exclusive content for all UTV enthusiasts. In each edition, discover advices from professionals in the field and much more.
- 28,600 distributed copies
- 170,170 readership per edition
- 340,000 annual readership
- 91% of readers focus on advertisements
- 88% of readers refer to it more than twice
- 91% of readers spend an average of 30 minutes reading it
| Edition | Theme |
|---|---|
| January | Buyer's Guide Edition 2022 |
| Juillet | Outdoors Edition |
*Digital only
| Booking date | Materials | In-store | |
|---|---|---|---|
| Buyer's Guide Edition 2023 | November 1, 2023 | November 30, 2023 | January 7, 2023 |
| Outdoors Edition | May 7, 2023 | June 1, 2023 | July 2, 2023 |
*Digital magazine only
Digital Website + 2M page views annually
Raven Media is the reference in the field of Powersports with the most influential media network in Canada. With over 2,000,000 page views annually across all of its platforms, Raven Media is experiencing annual traffic increases of almost 20%.
With a predominantly male user profile between 35-55 years old sharing several common interests among others DIY tutorials, cooking, sports and thrills. Above all, he is passionate about cars and motorcycles. He searches for content that satisfies his thirst for adventure, which he does as much on his mobile (48%) as on his laptop (44%), but very little on his tablet (8%).
Banner size
| Desktop | 728x90 | 970x250 | |
| Mobile | 320x100 | 300x250 | 300x600 |
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Monthly Newsletter Circulation + 2 M / year
- Monthly content delivered to over 100,000 Powersports enthusiasts
- Fast means of communication to reach consumers in the industry
- Attractive package available for all budgets
- Opening rate of over 35% on each shipment
- Less than 1% unsubscribe rate for all newsletters sent
Web TV
Raven Media produces 30-minute shows 12 times a year, broadcast through its platforms and social networks. These programs are aimed at Powersports enthusiasts, including motorcycles, snowmobiles, and off-road vehicles.
- More than 600,000 people reached every year
- Over 300,000 Facebook views
- 30-second advertisement
- 15-second advertisement
- Partners logo in the credits
- Advertorial
- Product placement
- $ 380 / 30-second ad per program
- $ 225 / 15-second ad per program
- Partners logo $ 1000 / year for 12 episodes
- Customized advertorial; contact us for a cost
estimate - Product placement; contact us
