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Raven Media is the proud editor of ATV Trail Rider, Custom Tour, Passion Motoneige, Planète Quad and UTV Planet. In addition to magazines covering Powersports, it also publishes the annual ATV Buyer’s Guide in English and French versions.

Raven Media stands out in the publishing field by promoting a unique experience for each reader through its 4 magazines filled with dynamic and authentic content.

A rich opportunity for advertisers who want quality visibility that meets their budget and their brand identity needs.

Let's Make Something Awesome Together!

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Benefits of Advertising with Raven Media

The largest Powersports media network in Canada

With the publication of 4 magazines and counting more than a dozen expert columnists in the field of Powersports, Raven Media is your ally to promote your business with real Powersports enthusiasts.

Established renown for over a decade

Raven Media's publications are the Canadian reference in Powersports. The greatest enthusiasts from across the country read the content of the various magazines with curiosity and great interest each time they are released.

Affordable packages adapted to your needs

Our full range of diversified packages is designed to adapt to the very specific needs of each of our advertisers.

A turn-key collaboration

When you advertise with Raven Media, you're not only getting the best value, you're teaming up with real publishing experts. We take care of your advertising project

Loyal Partners

Magazine ATV Trail Rider

About Demography Statistics Editorial Calendar SPECS Deadline

ATV Trail Rider magazine is the Canadian English-speaking reference for true Powersports enthusiasts. Discover professional tips and tricks in each issue, reviews of the latest models and exclusive behind the scenes access to events in the field.

Gender
Education
Salary
Age
  • 19,000 distributed copies
  • 63,650 readership per edition
  • 381,900 annual readership
  • 91% focus on advertising
  • 88% of readers refer to it more than twice per edition
  • 94% of readers spend a minimum of 30 minutes to read the magazine
Editions Themes
January-February-March Winter Edition
April-May-June Outdoors Edition
July-August-September Summer Edition
October-November-December Autumn Edition, ATV Show, Hunting

spec. sheet

 

 

Booking date

 Materials  In-store
Winter Edition November 5, 2021 November 26, 2021 December 17, 2021
Outdoors Edition February 5, 2021 February 26, 2021 March 19, 2021
Summer Edition April 30, 2021 May 21, 2021 June 11, 2021
Autumn Edition, ATV Show, Hunting August 6, 2021 August 27, 2021 September 17, 2021

Magazine ATV Buyer’s Guide

About Demography Statistics SPECS Deadline

For 20 years now, ATV Buyer’s Guide is the only reference for English-speaking consumers who have been looking for information on the various ATV models on the market

Gender
Salary
Education
Age
  • 25,000 distributed copies

  • 132,500 readership per edition

  • 88% of readers refer to it more than twice

  • 91% of readers focus on advertisements

  • 94% spend a minimum of 30 minutes reading a copy

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  Booking date  Materials In store
Edition 2022 October 1, 2021 October 22, 2021 November 12, 2021

Magazine Custom Tour

About Demography Statistics Editorial Calendar SPECS Deadline

Custom Tour magazine is the magazine for true Custom Motorcycle enthusiasts. In each edition, discover professional advices, interviews with enthusiasts of the field, and industry news.

Gender
Education
Salary
Age
  • 18,000 distributed copies

  • 86,400 readers per edition

  • 345,600 annual readership

  • 89% of readers focus on advertisements

  • 81% of readers have an interest in accessories, equipment and clothing for motorcycle riding

Editions Theme
January-February-March Winter Edition
April-May-June Early season Edition
July-August-September Travel Destinations Edition
October-November-December Autumn Edition

spec. sheet

 

  Booking date  Materials In-store
Winter Edition January 11, 2021 February 1, 2021 February 22, 2021
Early season Edition February 19, 2021 March 12, 2021 April 2, 2021
Travel Destinations Edition May 7, 2021 May 28, 2021 June 18, 2021
Autumn Edition September 3, 2021 September 24, 2021 October 15, 2021

Magazine Custom Tour - Digital only

About Demography Statistics Editorial Calendar SPECS Deadline Rates

Custom Tour magazine is the magazine for true Custom Motorcycle enthusiasts. In each edition, discover professional advices, interviews with enthusiasts of the field, and industry news.

Gender
Education
Salary
Age
  • 9,200 copies distributed
  • 89% of readers focus on ads
  • 81% of readers are interested in motorcycle accessories, equipment and clothing.
  • 3.68 readers per copy
  • 12,000 copies sent to the monthly newsletter FR/ANG
Editions Theme
January-February-March Winter Edition
April-May-June Early season Edition
July-August-September Travel Destinations Edition
October-November-December Autumn Edition

spec. sheet

 

  Booking date  Materials In-store
Winter Edition January 11, 2021 February 1, 2021 February 22, 2021
Early season Edition February 19, 2021 March 12, 2021 April 2, 2021
Travel Destinations Edition May 7, 2021 May 28, 2021 June 18, 2021
Autumn Edition September 3, 2021 September 24, 2021 October 15, 2021
SIZE PRICE
Double Page 5 975$
C4 3 775$
C2 3 625$
1 page 3 275$
2/3 page 2 300$
1/2 page 1 725$
DISCOUNT FREQUENCY   
2 ISSUES -5%  
3 ISSUES -10%  
4 ISSUES -15%  

Magazine Le Guide du VTT

About Demography Statistics SPECS Deadline

For 20 years now, Guide du VTT is the only reference for Francophone consumers looking for information on the various ATV models on the market.

Gender
Education
Salary
Age
  • 15,000 distributed copies

  • 72,000 readership per edition

     

  • 96% of readers keep the guide and refer to it regularly

     

  • 4.8 readers per copy

spec. sheet

 

  Booking date  Materials In store
Edition 2022 October 1, 2021 October 22, 2021 November 12, 2021

Magazine Passion Motoneige

About Demography Statistics Editorial Calendar SPECS Deadline

Passion Motoneige Magazine is the French Canadian reference dedicated to true snowmobile enthusiasts. Passion Snowmobile offers content focused on the latest market news, reliable product test reports, and expert reviews.

A must for all true snowmobile enthusiasts!

Gender
Education
Salary
Age
  • 19,000 distributed copies

     

  • 63,650 readership per edition

     

  • 381,900 annual readership

     

  • 91% focus on advertising

     

  • 88% of readers refer to it more than twice per edition

     

  • 94% of readers spend a minimum of 30 minutes to read the magazine

Edition Theme
October Show Edition and new models 2021
January Winter Edition 2021

spec. sheet

 

  Booking date  Materials In-store
Show Edition and new models 2021 August 20, 2021 September 10, 2021 October 1, 2021
Winter Edition 2022 October 29, 2021 November 19, 2021 December 10, 2021

Magazine Planète QUAD

About Demography Statistics Editorial Calendar SPECS Deadline

Planète Quad magazine offers content focused on news, product tests and experiences related to the lifestyle of off-road vehicle enthusiasts. Discover the latest news from the Powersports industry, expert vehicle reviews, and more in each release. A must for ATV riders with a thirst for adventure.

Gender
Education
Salary
Age
  • 23,500 distributed copies
  • 116,325 readership per edition
  • 465,300 annual readership
  • 91% of readers say they focus on ads
  • 88% of readers refer to it more than twice
  • 94% spend at least 30 minutes reading it
Edition Theme
January-February-March Winter Edition
April-May-June Outdoors Edition
July-August-September Summer Edition
October-November-December Autumn Edition-Hunting

spec. sheet

 

  Booking date  Materials In-store
Winter Edition November 5, 2021 November 26, 2021 December 17, 2021
Outdoors Edition February 5, 2021 February 26, 2021 March 19, 2021
Summer Edition April 30, 2021 May 21, 2021 June 11, 2021
Autumn Edition-Hunting August 6, 2021 August 27, 2021 September 17, 2021

Magazine UTV Planet – Digitally distributed

About Demography Statistics Editorial Calendar SPECS Deadline

UTV Planet magazine offers exclusive content for all UTV enthusiasts. In each edition, discover advices from professionals in the field and much more.

Gender
Education
Salary
Age
  • 28,600 distributed copies
  • 170,170 readership per edition
  • 340,000 annual readership
  • 91% of readers focus on advertisements
  • 88% of readers refer to it more than twice
  • 91% of readers spend an average of 30 minutes reading it
Edition Theme
January Buyer's Guide Edition 2022
Juillet  Outdoors Edition


*Digital only

spec. sheet

 

  Booking date Materials In-store
Buyer's Guide Edition 2022 November 1, 2020 November 30, 2020 January 7, 2021
Outdoors Edition May 7, 2021 June 1, 2021 July 2, 2021

*Digital magazine only

Digital Website + 1M page views annually

About Technical specifications Social Media

Raven Media is the reference in the field of Powersports with the most influential media network in Canada. With over 1,000,000 page views annually across all of its platforms, Raven Media is experiencing annual traffic increases of almost 10%.

With a predominantly male user profile between 35-55 years old sharing several common interests among others DIY tutorials, cooking, sports and thrills. Above all, he is passionate about cars and motorcycles. He searches for content that satisfies his thirst for adventure, which he does as much on his mobile (48%) as on his laptop (44%), but very little on his tablet (8%).

Banner size

       
Desktop 728 x 90  970 x 250  468 x 60
Mobile 300 x 250 320 x 50 320 x 100
 

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Monthly Newsletter Circulation 50,000+

About Display possibilities
  1. Monthly content delivered to over 50,000 Powersports enthusiasts
  2. Fast means of communication to reach consumers in the industry
  3. Attractive package available for all budgets
  4. Opening rate of over 35% on each shipment
  5. Less than 1% unsubscribe rate for all newsletters sent

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Web TV

About Statistics Display possibilities Rates

Raven Media produces 30-minute shows 12 times a year, broadcast through its platforms and social networks. These programs are aimed at Powersports enthusiasts, including motorcycles, snowmobiles, and off-road vehicles.

  • More than 600,000 people reached every year
  • Over 300,000 Facebook views
  • 30-second advertisement
  • 15-second advertisement
  • Partners logo in the credits
  • Advertorial
  • Product placement
  • $ 380 / 30-second ad per program
  • $ 225 / 15-second ad per program
  • Partners logo $ 1000 / year for 12 episodes
  • Customized advertorial; contact us for a cost
    estimate
  • Product placement; contact us 

360 visibility package

Discount Globality

Display on all platforms

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